Email marketing
Email marketing
Blog Article
Email marketing is the use of email to promote products or services, as well as to encourage customer loyalty. It's a form of marketing that can make customers on your email list aware of new products, discounts, and other services. Email marketing is one of the most effective and popular marketing tools. Email marketing revenue is projected to grow 287 percent worldwide between 2024 and 2032.
According to a study conducted by Edelman DXI on behalf of Mailchimp:
95% of marketers agree that email marketing has an excellent return on investment.
9 out of 10 marketers say email marketing is very or extremely important to their overall marketing strategy.
4 out of 5 customers prefer USA Students Email List email over any other form of communication
In this article, we'll explain how email marketing and promotional emails can help you grow your business, and give you some tips to help you get started with a successful email marketing campaign .
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What is email marketing?
We can define email marketing as follows:
What is email marketing?
Email marketing is a powerful marketing channel, a form of direct and digital marketing that uses email to promote your business's products or services. It can help your customers learn about your latest products and offers by integrating them into your marketing automation initiatives.
It can also play a pivotal role in your marketing strategy , such as generating leads, raising brand awareness, building relationships, or keeping customers engaged between purchases through different types of marketing emails.
A Brief History of Email
The first email was sent in 1971 by a computer engineer named Ray Tomlinson. The message he sent was just a string of numbers Business To Business Mailing Lists and letters, but it marked the beginning of a new era of communication. Tomlinson was also the person who introduced the use of the "@" symbol in email addresses.
In 1978, a marketing manager at Digital Equipment Corp named Gary Thuerk used this new method of direct communication to send the first commercial email that allowed people to learn about a new product.
Sending emails with email list
Although Thuerk's email list contained only 400 addresses, the emails sent generated $13 million in sales. ( Source: Computerworld )
In the 1990s, the internet became widely available. The way people communicated with each other began to change dramatically, and marketers discovered that email could be an effective way to advertise. The emergence of marketing emails also brought the need for regulatory updates. The UK Data Protection Act , for example, was amended to require an "opt-out" option for all marketing emails.
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